The consumer and business emails are projected to reach around 319.6 billion with an average 4.4% annual rate by the end of 2021. For instance, according to the Radicati Group, Inc., globally, the total number of consumer and business emails received and sent per day reached around 306 billion in 2020. Further, owing to the growing number of start-ups, the electronic mail traffic and email generations have also increased at an exponential pace. Increasing small scale start-ups and surge in the adoption of the advanced digital marketing solutions such as electronic mails and social media marketing have propelled the market growth. Email marketing is considered as an effective advertising and communication channel for business to customers (B2C) and business to business (B2B) marketers.
E-mail systems are used to eliminate spam and trashed electronic mails. Advanced technologies such as e-mail marketing and marketing automation software are deployed to trigger the sale that has impressive results for business growth. In today’s digital period, several SMEs and large scale organizations are focused on digital marketing and advertising campaigns. These companies offer email marketing solutions to create new electronic mails and grow their businesses. In the scope of the report, we have included provider companies such as Qebot,, Inc., Sendinblue, EmailOctopus, SendX and Zoho Corporation. The sudden rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over. Based on our analysis, the global market exhibited a growth rate of 10.0% in 2020. The global impact of COVID-19 has shown a slight decline market size, and it witnessed slow growth across all regions during the pandemic. The market is expected to grow from USD 1.24 billion in 2021 to USD 2.53 billion in 2028 at a CAGR of 10.7% in the 2021-2028 period. The global email marketing software market size was valued at USD 1.12 billion in 2020.
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